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Media Relations Blog

Sharing knowledge and experience to provide you with practical and valuable tools.

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Latest Media Relations Tips and Strategies

Found 41 Posts

Social Media – A Double-edged Sword

August 29, 2019 – I believe in the power of mentorship and I sometimes get public relations students who contact me. I remember one who was writing a university paper and had a question about social media.

Media Training – It’s More Important than Ever

July 25, 2018 – Recently, Sheelagh Caygill of Communicate Influence asked me to share my thoughts on the value of media training. Here is the interview.

How to Persuade Your Boss to Go for Media Training

November 27, 2017 – Even though media training is no longer new, many people are still not convinced of its value. New research shows the demand for media training is growing.

Media Relations Tips for 2017

January 24, 2017 – I’ve been fascinated by the transition of power in the United States. I’ve been keeping at eye on Washington through the lens of media relations.

6 Media Lessons from Donald Trump

October 12, 2016 – As a Canadian, I try to refrain from comments on Donald Trump. But as we near the end of a very long and unusual campaign, I can’t resist.

Plan Ahead to Avoid a #PRFail

September 27, 2016 - See the guys in the photograph? They were smart enough to remember their umbrellas on a stormy day. I would guess the orange folders they’re holding could easily be a crisis communications plan.

Crisis Planning – Where Are Your Leaders?

July 26, 2016 - As you walk amid the twisted wreckage, you can barely make it out in the smoke and debris. Suddenly, it becomes clear. There lies what’s left of your company’s reputation.

It Doesn’t Have To Be a Love/Hate Relationship

June 28, 2016 - Journalists and public relations professionals seem to have a type of love/hate relationship. The two sides need each other, but they sometimes interact with an us-versus-them attitude.

Is Old Media Dead?

May 31, 2016 - As the media landscape evolves, there is more focus on digital, mobile and the many platforms provided by social media.

Where Does Jian Ghomeshi Go From Here?

May 12, 2016 - People love to talk about spin. But Jian Ghomeshi’s situation is not something you can spin. The issues and the accusations are far too serious.

Pitching the Press – Make Them Feel Special

May 3, 2016 - Everyone likes to feel special. Members of the media are no different. Don’t sabotage your chances for earned media coverage by sticking to old school methods.

Media Relations Redefined

April 20, 2016 - Imagine you’ve worked at the same television station for many years. Then imagine that days before Christmas, you're told the company has gone bankrupt and tonight’s six o’clock news has been cancelled. You’re not only out of a job, you’re leaving without severance.
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media prep master the media

Irene Bakaric


(905) 616-0660