MediaPrep

Irene Bakaric is the principal of MediaPrep, a media relations, media training and crisis management consulting firm. She is an experienced communications professional who helps clients in the public and private sectors develop their strategies and skills.

Irene offers the insider perspectives of a veteran broadcast journalist. Prior to founding MediaPrep, she accumulated extensive knowledge working as an investigative reporter, producer, interviewer and host on a variety of award-winning national news and current affairs programs.

Irene’s insights and expertise ensure realistic solutions to communications challenges. She is a dynamic consultant, trainer, moderator and speaker.

Irene offers solid communications counsel to help clients build their public image and maintain their reputation. She advocates the importance of being prepared, especially in times of crisis and when dealing with sensitive or controversial issues.

Irene has developed key messages and provided training for senior executives and spokespersons in a number of sectors including manufacturing, healthcare, education, financial services, utilities, agriculture, energy and technology. She has worked with government, non-profit organizations and the research and scientific communities.

Irene is a member of the Canadian Public Relations Society. She is a graduate of Trinity College at the University of Toronto. She speaks English, French, Spanish and Croatian.

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